🍃 Premium eco hoodie - Just Walking Home

"Just walking home. Make it safe for me."

It’s late. The street is quiet. She's gripping her keys between her fingers—just in case. Her phone is in hand, location shared, heart racing. She’s not doing anything unusual. She’s not being dramatic.
She’s just walking home.
But for too many women, “just walking home” is a calculated risk.

In the UK, 97% of women aged 18–24 have experienced sexual harassment in public. And yet, only 4% report it—because nearly half believe nothing will change. That silence isn’t safety. It’s a symptom of a system that’s failing us.
This hoodie carries that story. Not as a whisper, but as a bold declaration:
"Just walking home. Make it safe for me."

It’s a message to bystanders, to leaders, to society at large: the fear women feel in public is real—and it shouldn’t be normal.

Part of our Ending Violence Against Women (EVAW) collection, this hoodie was designed not just to keep you warm—but to keep this conversation alive. Wear it for those who are tired of being cautious. Wear it to challenge the culture. Wear it because no one should feel unsafe in public space.

Based on the 2021 YouGov survey for UN Women UK.
📄 Read here: https://www.theguardian.com/world/2021/mar/10/almost-all-young-women-in-the-uk-have-been-sexually-harassed-survey-finds
UN Women Campaign: https://www.unwomenuk.org/our-work-safe-spaces-now/

Meet the premium eco hoodie made of organic and recycled materials. With its comfortable fit, front pouch pocket, and double-layered hood, the hoodie is a classic streetwear piece that can be styled with multiple different looks.

• 85% organic cotton, 15% recycled polyester
• Ribbing: 97% organic cotton, 3% elastane
• Brushed fleece fabric inside
• Comfortable unisex fit
• Double-layered hood
• Flat drawcords with metal eyelets for a premium feel
• Kangaroo pocket
• Inside/outside label patch for branding
• Tear-away care label

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

Size guide